In the beginning, the idea was to produce an app that would filter news based on political preference (conservative, liberal, libertarian, etc), and that the user would be able to set their preference during onboarding. The reason behind it was that it can be frustrating when someone tries to get an objective view of the news but instead encounters a biased article. On the contrary, if the user finds a news source that aligns more with their point of view, the reading experience could be more enjoyable.
But, after the initial research I found that there was little to none appetite for an app with these features (84% of participants). I had to rethink the whole concept, and with the help of 1-on-1 interviews, I landed on another idea to test: an app that could show all the news stories based on a particular topic in one dedicated feed.
I performed another round of research, and these where the results: